A grounded starting point
Your notice and plan define the next step
Appeal routes and deadlines depend on the type of coverage, state, service, and reason for denial. This guide gives general U.S. navigation steps, not a deadline calculator or a decision about your rights. Use the instructions in your own notice and plan; contact the plan or an official assistance program when anything is unclear. CMS health-plan denial action plan.
A practical sequence
Build an appeal record one piece at a time
STEP 01
Protect the care that cannot wait
If a delay could seriously endanger your health or ability to function, call the plan and the treating clinician promptly. Ask whether your situation qualifies for an expedited internal appeal and, where available, an expedited external review. HealthCare.gov says an expedited external review can be decided within 72 hours when its urgency standards are met. That is a review deadline, not a promise that care will be approved. HealthCare.gov urgency guidance.
If you may be in immediate danger, seek urgent medical care. An appeal is not a substitute for care or medical advice.
STEP 02
Build a clean record from the denial
Save the denial letter, explanation of benefits, relevant plan materials, and prior approval or treatment records. Mark the date on the notice, the date you received it, the exact reason for denial, the policy or coverage provision cited, how to file, and the appeal deadline. Ask the plan for the clinical criteria and records it relied on if they are missing. For ERISA-covered group plans, the Department of Labor says you can request relevant claim documents without charge. DOL claim and appeal records.
- Keep the notice and every attachment together; note the claim or service dates.
- Write down each call date, the representative’s name, and any reference number.
- Save what you submit and proof of delivery or portal confirmation.
STEP 03
Explain why continuity matters in your case
Make a short timeline of the treatment already tried, what helped or caused problems, upcoming care, and what your clinician expects could happen if treatment is delayed or changed. Attach only records that support the denial’s specific issue. For a chronic condition, ask your clinician to describe the practical effect of interruption or a switch in treatment rather than relying on the diagnosis name alone.
“Continuity of care” can also refer to a narrower federal protection: CMS describes transitional in-network coverage for qualifying continuing-care patients when a provider leaves a plan’s network. Eligibility depends on the circumstances and coverage; that rule is not a general right to keep every denied service. CMS continuity-of-care overview.
STEP 04
Ask the treating clinician for focused support
Share the denial reason and any plan criteria with the clinician who knows your care. Ask for a concise letter that addresses the plan’s stated reason, the requested service or treatment, relevant history, prior alternatives and their results, and the clinical risk of delay or a less suitable substitute. Confirm that dates and attachments match your records. Medicare.gov also recommends asking a provider for information that may strengthen an appeal. Medicare appeal preparation.
You can ask a trusted person to help organize papers or make calls. If someone will act as your representative, check the plan’s authorization form and the instructions for your coverage.
STEP 05
File the right appeal and track every date
Follow the address, portal, fax, or phone instructions in the denial notice. Put the deadline on a calendar with a reminder well before it, and record the date and method you filed. Deadlines are not one-size-fits-all: for example, the DOL describes at least 180 days to appeal a denial under ERISA-covered group health plans, while HealthCare.gov gives four months for an external review under its process. Your plan, state, and type of claim can change which rule applies. Read your notice and plan documents, and contact the plan or an official assistance program if the deadline is unclear. HealthCare.gov external-review deadline.
Keep a simple log: notice date · filing deadline · clinician letter requested · appeal sent · delivery confirmed · next response due. If the plan upholds the denial, read the final notice for the next review level and its filing instructions.
After step five · a possible next review
If the plan upholds the denial, check whether external review applies
If the plan still denies the service or payment after an internal appeal, an independent external review may be available. It is not available for every denial, and the reviewer may uphold or change the plan’s decision. HealthCare.gov external-review overview.
The plan or coverage type and the state where it is regulated can affect which review process applies. CMS describes its federal process for non-grandfathered individual and group coverage; a qualifying state process or another route may apply instead. Medicare and Medicaid have their own appeal paths. CMS federal external-review process · Medicare appeal levels · Medicaid fair-hearing guidance.
The reason for the denial matters too: external review commonly covers certain denials involving medical judgment, experimental or investigational treatment, or rescission of coverage. The review process may require another internal appeal first, depending on the plan and case. HealthCare.gov eligible denial types · CMS denial action plan.
There can be exceptions to completing every internal step first: HealthCare.gov says an urgent case may be able to request external review before the internal process is complete. Ask the plan promptly whether expedited review is available for your circumstances. HealthCare.gov urgent-review rules.
Deadlines depend on the process. HealthCare.gov describes a written request within four months after receiving the denial notice or final determination; do not assume that period applies to every plan or state. Follow the contact, filing method, and deadline in your final notice, and check with the plan or applicable state or federal resource if anything is unclear. HealthCare.gov filing deadline and instructions · CMS help for plan-specific next steps.
This is general information, not legal advice, and it does not determine whether you qualify. A denial being upheld does not guarantee external review eligibility or a favorable result; use your plan notice and the rules for your coverage to decide what to do next. Review HealthCare.gov’s eligibility guidance.
Choose the matching route
Check what kind of coverage made the decision
If your coverage comes through work, ask HR or the plan administrator whether it is self-funded or fully insured. A company may administer a self-funded plan without being the insurer. That difference can affect who reviews the appeal and which regulator or external-review process applies. CMS guide to employer coverage.
Employer or individual health plan
Start with the plan’s internal appeal instructions. If it remains denied, check the final notice for an external-review contact and deadline. Eligible external reviews may be handled through a state or federal route. Check HealthCare.gov for the review route.
ERISA-covered employer plan
The Department of Labor explains appeal rights, claim records, and timing for ERISA group health plans. Confirm that ERISA applies to your plan before relying on those timelines.
Medicare or a Medicare drug plan
Medicare has separate appeal levels for Original Medicare, Medicare Advantage, and drug plans. Use the written decision and the matching Medicare instructions; do not apply private-plan deadlines by default.
Medicaid
Ask your state agency or managed-care plan about the applicable appeal and state fair-hearing route. The notice gives the filing steps and deadline; state practices can vary. Medicaid fair-hearing guidance.
If you need help navigating a private-plan appeal, CMS lists state Consumer Assistance Programs. A Medicare State Health Insurance Assistance Program (SHIP) offers free, personalized Medicare counseling. Find a CMS Consumer Assistance Program · Find Medicare appeal help.
Primary sources
Read the rules for your own plan
Each official page below was checked for this guide on October 11, 2026. Agency pages may change; check the linked notice and source again before relying on a deadline.
- CMS: Action plan for a health insurance denial
Explains internal appeals, external review, employer self-funded plans, and state Consumer Assistance Programs.
Checked October 11, 2026
- HealthCare.gov: Appealing an insurance company decision
Explains written denial notices and when an expedited review may be available because of a serious health risk.
Checked October 11, 2026
- HealthCare.gov: External review
Describes eligible denial types, the federal four-month filing period, state and federal review routes, and where to find the correct contact.
Checked October 11, 2026
- U.S. Department of Labor: Filing a claim for health benefits
For ERISA-covered group health plans, explains appeal timeframes, access to relevant records, and what a denial notice must include.
Checked October 11, 2026
- Medicare.gov: Filing an appeal
Shows that appeal paths differ among Original Medicare, Medicare health plans, and drug plans, and directs people to notice-specific instructions.
Checked October 11, 2026
- Medicaid.gov: Understanding Medicaid fair hearings
Explains the state fair-hearing option for Medicaid decisions; the state notice gives the request steps and deadline.
Checked October 11, 2026
- CMS: When a provider leaves your health plan’s network
Describes conditional No Surprises Act continuity protections when a provider leaves a plan network; this is not a general guarantee for every care denial.
Checked October 11, 2026
- CMS: HHS-administered federal external review process
Explains the federal route, coverage scope, denial types, state process options, deadlines, and limited expedited-review conditions.
Checked October 11, 2026
- HealthCare.gov: Internal appeals and urgent external review
Explains when urgent circumstances may allow an external-review request before all internal appeal steps are complete.
Checked October 11, 2026
What ReClaim can do today
A free source check, with clear limits
ReClaim’s free appeal flow currently has one fictional California “Sample Health Plan” medical-necessity demo match. Its policy wording is explicitly a placeholder, and the regulation text and its application to that plan are unverified. The demo cannot generate a sourced letter. Other real plan, state, and claim combinations also lack verified source coverage today, so ReClaim returns an unsupported explanation instead of a draft.
Submitting an intake is optional and does not guarantee a supported result, payment, coverage, or a successful appeal. ReClaim is not legal advice and does not provide legal representation. There is no active paid escalation-pack checkout.
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